We spend a lot of time looking at marketing. Comes with the territory. And every few months we like to surface the work that genuinely made us stop and appreciate what a good idea, well executed, can do.
No rankings. No hot takes. Just good work worth sharing.
Zoox —> How to: Ride a Zoox
Sometimes the best creative brief is the most obvious one. Zoox launched a self-driving robotaxi. People don't know how to use it. So they made OOH that literally shows you how. Clear, cheeky, and genuinely fun to come across in the Bay Area. The "How To Zoox" campaign is a good reminder that simplicity isn't lazy — it's a skill. See it here
Sandisk —>
Cats. Decks. Stunts. Just watch it. Watch here
Stripe —>
For Black Friday weekend, Stripe built a miniature city — complete with hidden easter eggs, mini Shopify bags, a Crumbl truck, Rivian SUVs, and figurines of Stripe Press authors — and put it on billboards in Times Square, Moynihan Station, SFO, and across San Francisco. It's a product campaign, a customer appreciation post, and a piece of art all at once. Very Stripe. Explore the city // Billboard post
Their new homepage! Beautiful, magnificently designed.
Figma —> Prompt It. Then Push It.
Figma is at an interesting moment — evolving fast, with a lot of eyes on them. This campaign feels honest about the change and confident about where they're headed. Worth a look. See the work.
CoreWeave —> Ready for Anything
AI infrastructure marketing has a sameness problem. CoreWeave swung cinematic and it paid off. Launch post.
PolyAI —> From Screens to Streets
Taking it outside. We're big fans of a well-placed billboard and this one delivers. One day we'll own some. See it
Dayforce —>
Give it a watch.
Webflow —> The AI Guy
Personality-first marketing in enterprise software is a risk that doesn't always pay off. This one does. Fun concept, good execution. Post // Campaign page
Snowflake —> Fueling Team USA, with Data
The Olympics partnership makes intuitive sense for Snowflake — data-driven performance is a natural bridge. Clean, well-executed, and good timing. Post // Campaign page
Rubrik —>
Give this one a watch, too.
Mercury —> High bars don't bend. Standards don't relax.
Six words. Totally self-assured. This is what it looks like when a brand really knows who it is. We love to see it.
Torq —> Brand Building at it’s finest. RSAC Event Campaign.
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Circle Back with you soon,
Your Circle Back team 🥳
PPS: Reach out if you need B2B Campaign support! 😉
