The Super Bowl has always been beer commercials and whatever Doritos is up to. But 2026? B2B and tech brands are claiming their spot, and we're here for it. Here's to getting ready for 2027 Super Bowl to be the year of tech/b2b companies.
Salesforce + MrBeast
After years of Matthew McConaughey-led campaigns, Salesforce is switching it up with MrBeast for their 2026 spot.
It started with a tweet. MrBeast posted that he'd been sitting on a Super Bowl idea for years and was looking for a brand. Salesforce CEO Marc Benioff replied, and they ran with it.
The teaser shows MrBeast vlogging his way from that initial tweet to showing up at Salesforce headquarters to pitch. Salesforce employees agreed on one condition: their products have to be in the ad. According to Salesforce, MrBeast has actually been using Slackbot to manage his massive YouTube operation.
OpenAI Returns
OpenAI is coming back to the Super Bowl for a second year with another ChatGPT ad. Last year's spot was minimalist and artsy (see below). This year's is expected to focus more on practical, everyday uses (see campaign example below). With 30-second spots going for $8+ million, it's a major investment in reaching mainstream audiences.
Liquid Death's Energy Drink Debut
Liquid Death is back with a :30 spot in the first half. The teaser features a creepy papier-mache head and their signature weird energy. The ad was created fully in-house by Liquid Death and their production arm, Death Machine.
Rocket & Redfin with Lady Gaga
Beautiful, just beautiful. 😍
Other Tech/B2B Brands in the Mix
Base44: It’s App to You
Instacart is back for year two with Ben Stiller and Benson Boone, directed by Spike Jonze
TurboTax returns for their 13th consecutive year, starring Adrien Brody
Grubhub is making their Super Bowl debut with Oscar-nominated director Yorgos Lanthimos
B2B brands have historically skipped the Super Bowl, but when your customer is "anyone with a computer," 130 million viewers starts to make sense. With 2026 be tech/b2b’s year in the Super Bowl? Or maybe 2027?
Maybe one day we'll see Torq up there too. Or ServiceNow? A security orchestration platform at the Super Bowl? Yes, please! 🚀 🥳
Send this to a co-worker and enjoy the Super Bowl!
Circle back with y’all with more nuggets after the game. 😊 🏈
